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MICA
NIRF 2025 #33ROI 0.7xAutonomous

Autonomous · Estd 0

MICA Ahmedabad

MICA · NIRF 2025 #33

Ahmedabad, GujaratExams: CAT, GMAT, XATFlagship fees: ₹26 Lakhs
MarketingBrand ManagementCommunications
Apply NowROI

Total Fees

₹26L

Avg CTC

₹19.22 LPA

Highest

₹20.45 LPA

CAT Cutoff

90+

5Y ROI

3.7x

Placed

Overview

Decision context, not brochure fluff.

MICA Ahmedabad figures below prefer curated BSchool Bridge research notes where available.

CATGMATXATMarketingBrand ManagementCommunications

Audit note: Source: BSchool Bridge research notes · non-iims.

Fees & Programs

Compare sticker price before living costs.

ProgramDurationFees
Flagship MBA / PGDM2 Years₹28 Lakhs
Flagship fee on record: ₹26 Lakhs · Always confirm the latest fee circular before applying.

Cutoffs

CAT-linked shortlist bands (indicative).

General

NO SECTIONAL CUT-OFF For both CAT & XAT, overall cut-off ranges between 80-85%ile

90+

Placements

CTC signals for ROI math—not just highest-package headlines.

Average CTC

₹19.22 LPA

Median CTC

₹20.45 LPA

Placement rate

Top recruiters

FMCGE-Commerce - NiveaHimalayaITCL'OrealFlipkartVIPSchneider Electric

Admission timeline

High-level milestones for the current cycle.

  1. 1

    Entrance

    CAT exam window

  2. 2

    Shortlist

    GD / PI / WAT

  3. 3

    Offer

    Final merit & joining

Research notes

Cutoffs, selection and form signals matched from our guides.

From guide

Top Non-IIMs

Open
Exams
MICAT + (CAT/GMAT/XAT)
Cut-offs
NO SECTIONAL CUT-OFF For both CAT & XAT, overall cut-off ranges between 80-85%ile
Placements / fees
Avg CTC-20.45 LPA Fee-28 Lakhs

From guide

Selection criteria

Open
Shortlisting
To get the Interview shortlist, candidates must pass the psychometric & descriptive test For CAT/XAT, the safe score would be around 85%ile. For MICAT, try to score 15+ with positive scores across all sections
Final selection
1) CAT/XAT - 35 2) MICAT - 25 3) Group Exercise - 10 4) PI - 20 5) Academics - 5 (10th-1.75, 12th-1.75, Graduation-1.5) 6) Diversity - 5 (Sports, ECA, gender & academic)

From guide

Colleges for low academics

Open
Shortlisting
To get the Interview shortlist, candidates must pass the psychometric & descriptive test For CAT/XAT, the safe score would be around 85%ile. For MICAT, try to score 15+ with positive scores across all sections
Final selection
1) CAT/XAT - 35 2) MICAT - 25 3) Group Exercise - 10 4) PI - 20 5) Academics - 5 (10th-1.75, 12th-1.75, Graduation-1.5) 6) Diversity - 5 (Sports, ECA, gender & academic) NOTE: Little weightage given to academics

From guide

Colleges via XAT

Open
Cut-offs
For CAT/XAT, the safe score would be around 80-85%ile, but try to maximize it here, as 35% of the final selection is based on the XAT score, so this matters a lot. For MICAT, no official data is provided by the institute, but for an estimate, try to get a score of 15+ with positive scores across all sections
Placements / fees
Avg CTC-20.46 LPA Fee-26 Lakhs
Programs
PGDM-C PGDM
Final selection
To get the Interview shortlist, candidates must pass the psychometric & descriptive test. Final Selection - 1) CAT/XAT - 35% 2) MICAT - 25% 3) GE - 10% 4) PI - 20% 5) Academics - 5% (10th-1.75%, 12th-1.75%, Graduation-1.5%) 6) Diversity - 5% (Sports, ECA, gender & academic)

From guide

Top B-schools for sales & marketing

Open
Placements / fees
19.22 LPA
Seats
195
Offers
1) Media, OTT & Sports - 27 offers 2) FMCG, E-Commerce - 71 offers 3) BFSI - 22 offers 4) Consumer Tech - 14 offers 5) Consulting & Tech - 21 offers 6) Others - 40 offers
Recruiters
FMCG/E-Commerce - Nivea, Himalaya, ITC, L'Oreal, Flipkart, VIP, Schneider Electric, Titan, Renee Beauty, Puma, AB InBev, Samsung, Orient Electric, Tata Consumer Products, Amul, Usha, Godrej, Bombay Shaving Company, DS Group, Swiggy Media/OTT/Sports - Sony Music, Times of India, Medianet, Saregama, Cog Culture, Jungle Games, Qurious Bit, Rusk Media Consulting/Tech - Accenture, Accenture Strategy, Wipro, Cognizant BFSI/Fintech - Kotak Bank, Mastercard, ICICI Bank, TATA AIA, Bandhan AMC, HDFC Bank Consumer/Tech - Google, Shadi.com, Ola, Clever Tap Others - Aditya Birla Fashion & Retail, Hero, Tata Steel, Adani, Tvs, Johnson & Johnson, GMR, Nayara Energy, Bharat Petroleum Top Roles offered are - Management Trainee, Marketing Trainee, Associate Brand Manager, Product Marketing Manager, Manager-Trade Marketing, Corporate Communication, Digital Marketing Specialist, Associate Product Manager, Customer Success Manager, Business Associate, Senior Executive-Sales, AM-Campaign Management, AM-Publisher Management, Brand Planning Strategist, Brand & Marketing Associate, Brand Strategist-Founder's Office etc.

From guide

Form filling guide

Open
Application status
Forms not out yet
Deadline
November 20, 2025
Form fees
2500/- (500/- per additional program)
Official form
Official site

From guide

Form filling guide

Open
Application status
Forms not out yet
Deadline
January 29, 2026
Form fees
2500/-
Official form
Official site

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